Lake Maggiore is a destination shaped by contrasts: elegant lakeside villages and wild mountain landscapes, peaceful gardens and lively local traditions, quiet mornings on the water and days filled with exploration. Whether you are looking for relaxation, outdoor adventures or cultural discoveries, the region offers countless ways to experience its unique atmosphere.
From scenic boat rides and panoramic hiking trails to local markets, historic landmarks and charming villages along the shore, every corner of the lake reveals a different side of northern Italy’s beauty and lifestyle.
Among the villages overlooking the lake, Cannero Riviera stands out for its authentic atmosphere and exceptional natural setting. Known for its mild microclimate and Mediterranean vegetation, the village is home to what is considered one of the most beautiful beaches on Lake Maggiore, ideal for swimming, relaxing or simply enjoying the scenery.
Just behind it lies the Parco degli Agrumi, a unique Citrus Park where lemon and citrus trees thrive outdoors thanks to the area’s favourable climate. The park is also home to sculptures donated by the artist Enrico Cotti, blending nature, art and local identity in a truly distinctive setting.
The historic centre of Cannero Riviera reveals another side of the village. Its ancient harbour, colourful façades and peaceful atmosphere reflect the timeless charm of Lake Maggiore’s lakeside towns. Along the long pedestrian promenade, visitors can admire flower-filled gardens, Mediterranean plants and uninterrupted views over the lake, the new harbour and the iconic Cannero Castles rising from the water.
Recently reopened to the public after an extensive restoration completed in 2025, the Cannero Castles have once again become one of the lake’s most remarkable attractions. Owned and restored by the Borromeo family, these historic fortresses are now accessible to visitors and stand as a powerful symbol of the village’s history and identity.
Open to the public, the small Ethnographic and Brush Museum also offers a glimpse into everyday life from the past, preserving objects and traditions deeply connected to the local culture.
Beyond Cannero Riviera, the region invites visitors to discover many different experiences throughout the year. Scenic villages, outdoor activities, hiking trails, cycling routes and seasonal events all contribute to the vibrant rhythm of life around Lake Maggiore.
The area is also rich in history, with ancient walking paths that still connect villages, forests and mountain landscapes today. Among them is the famous Via delle Genti (“People’s Street”), an old mule track once linking Verbania to Switzerland for trade and travel. Mentioned in historical records as early as the 13th century, and believed by some historians to date back to Roman times, this stone path carries the traces of a rural and mountain civilisation that once moved between pastures, mills, streams and agricultural fields. Walking these historic routes today offers a unique way to experience the landscape, following the same paths shaped by centuries of local life and tradition.
Whether you choose to explore the lake from the water, wander through historic towns or immerse yourself in nature, every experience reveals a different perspective on this unique destination.
